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Keyword research, SEO copywriting and localisation for travel
brands entering the UK and US market, and for the agencies
that serve them.
SAME TRIP, THREE SEARCHES
🇪🇸
hoteles todo incluido Mallorca
🇬🇧
all inclusive holidays Majorca
🇺 🇸
all-inclusive Mallorca vacation
Content delivered for
Translated is not the same as found...
Travellers search differently in each language and market. Content that is
only translated misses how people actually look for a trip.
1.
Two languages, two searches
Keyword research is done separately in
Spanish and English, never copied across.
2.
UK and US, not just English
Spelling, wording and intent differ, so content
is localised for each audience.
3.
Written by a travel insider
As an independent travel agent, I know how
people plan and book trips.
What I do...
Three focused services for travel brands and the agencies behind them.
Market-entry content
Spanish travel brands rebuilt for UK & US searchers: separate keyword research in each language, transcreation and SEO content.
Travel SEO content for
agencies
Briefed articles and refreshes of existing pages in UK or US English, written to your brief and client guidelines.
Keyword map and
content roadmap
English and Spanish keyword research turned into a clear plan of what to write and in what order.
Who I work with..
SEO and content agencies
White-label travel content that slots intoyour workflow and follows your client briefs.
Travel brands
Hotels, tour operators, booking platforms and destination bodies reaching UK and US travellers.
Language and education platforms
Language-learning, study-abroad and language-travel brands that need clear, search-led content.
Testimonials
" Kate has formed part of our freelance content writing team for a while now, contributing to numerous link-building articles in the travel and lifestyle niche.
With continuous support and ongoing communication, she ensures that content aligns seamlessly with our client's goals and the requirements of the media platforms where content is published."
Bazoom Group LTD
Aarhus, Denmark
About me
Hola, I'm Kate, a travel SEO copywriter. I help travel brands and the
agencies behind them reach English-speaking travellers with content that is
researched, culturally accurate and written to rank.
I research keywords separately in Spanish and English, then write and localise
for UK and US readers. My clients have included global names in hospitality,
accommodation and ticketing.
I'm also an independent travel agent, so I know how people really plan and book
trips. With a background in teaching English and creating e-learning content, I
make sure everything I write is clear, well-structured, and easy to follow.
Frequently asked questions
​
Quick answers before we talk.
1. Can't we just get AI to do this, or do it ourselves?
AI is a useful tool, but it doesn't replace the thinking behind good travel content. It can't tell you how a Spanish traveller and a UK traveller search differently for the same trip, check that details about a hotel or destination are accurate, or write with the cultural nuance your audience expects. I research the keywords, check the facts, and write and edit every piece to your brief so it reads as yours.
2. Why do you research Spanish and English keywords separately?
Because people don’t search the same way in each language. A direct translation of a Spanish keyword is often not what an English speaker types. For example, “viajes baratos” becomes “cheap holidays” in the UK but “cheap vacation packages” in the US. I run bilingual keyword research in Spanish and English from scratch, so your content targets what each market actually searches for.
3. What’s the difference between translation, localisation and transcreation?
Translation converts the words from one language to another. Localisation adapts them for a specific market, including spelling, vocabulary and local references. Transcreation rewrites content so it keeps the same intent and impact in the new language, which matters most for marketing and travel copy.
4. How do projects and pricing work?
I work per article, per project or on a monthly retainer, depending on your needs. Pricing depends on word count, research required and whether it’s new content or a refresh. Tell me about your project and I’ll send a clear quote.